Fashion designer & creator · Lisbon

Stop the scroll

own the

feed

I’m Ava — a fashion designer sharing fittings, runway diaries and honest styling with 2.4M people who actually shop the look.

Atelier diary — designer fitting a garment on a mannequin

Atelier diary

SS26 campaign — fashion close-up in motion

SS26 campaign

Lookbook shoot — photographing a model in the studio

Lookbook shoot

Find me on

2.4M

Followers

6.6%

6.6%

Avg engagement

Avg engagement

120+

120+

Brand collabs

Brand collabs

  • Now booking SS26 campaigns

  • Lisbon — London — Lagos

  • Replies within 48h

  • Styled · Shot · Edited in-house

  • Campaigns

  • Campaigns still
  • Runway

  • Runway still
  • Lookbooks

  • Lookbooks still
  • Brand films

  • Brand films still
  • Fittings

  • Fittings still
  • Capsule drops

  • Capsule drops still
  • Campaigns

  • Campaigns still
  • Runway

  • Runway still
  • Lookbooks

  • Lookbooks still
  • Brand films

  • Brand films still
  • Fittings

  • Fittings still
  • Capsule drops

  • Capsule drops still
Portrait of the creator
Creator smiling in a red coat

hello!

(01) — About

Hi, I’m

Ava

Fashion designer turned creator. I make clothes — then I make people want them, through fittings, runway diaries and honest styling content.

Seven years, two collections and a few million saves later, I partner with brands that care about craft as much as I do.

Based in

Lisbon, Portugal

Niche

Fashion · Design · Slow style

Languages

English · Português · Français

Open to

Worldwide travel

Ava Reyes

(03) — Campaigns

Selected

campaigns

Six campaigns, one rule — every frame has to earn the scroll.

Six campaigns, one rule — every frame has to earn the scroll.

(04) — Audience

The

numbers

Engaged, style-obsessed and ready to buy. Updated monthly — the full breakdown lives in the media kit.

Ava Reyes on a city street during fashion week

Live stats · Sep 2026

Combined followers

2.4M

2.4M

across Instagram, TikTok and YouTube

18% this quarter

By platform

By platform

Share of audience

@ava.reyes

Instagram · 6.1% eng.

1.2M

50%

@avareyes.studio

TikTok · 9.4% eng.

860K

36%

Ava Reyes

YouTube · 4.2% eng.

310K

14%

Avg. engagement

6.6%

3× the fashion-creator average

Audience

78%

women

20% men · 2% other

Age

82%

are 18–34

The fashion-buying sweet spot

18–24

38%

25–34

44%

35–44

12%

45+

6%

Top cities

01

London

24%

02

New York

19%

03

Lagos

12%

04

Paris

9%

(06) — Brand collabs

Brand

stories

Real campaigns, real numbers. A look at what happens when a brand hands over the camera.

Model in a trench coat against a beige wall

Kōen

Client results

Launching a capsule

with video

Kōen Supply wanted their SS26 capsule gone before the lookbook even dropped. Two weeks of fittings, studio BTS and try-on reels built the hype first.

3.1M

Views

In the first two weeks

48 hrs

Sold out

From launch to last unit

Client results

Scaling an eyewear brand

with reels

Solenne had beautiful frames and a quiet feed. A summer reels series turned them into the accessory everyone was tagging.

+212%

Engagement

Compared to last quarter

18K

New followers

In six weeks

Woman wearing sunglasses and a knit sweater

Solenne

Brands I’ve helped grow on social

Our capsule sold out in 48 hours. Honestly?

The content did the selling.

Mara Okafor • Head of Brand, Kōen Supply

Portrait of a brand director

(07) — Process

How we work

together

From first email to final report — a simple, three-step rhythm.

Day 1–3

01

Brief & fit

We align on goals, audience and must-haves, and I share a creative treatment before anything is shot.

Week 1–2

02

Create & shoot

I style, shoot and edit every asset in-house, with one round of feedback built into the timeline.

Ongoing

03

Launch & report

Content goes live on schedule, and you get a full performance report two weeks after launch.

Have a launch coming up?

Let’s map it out.

(09) — FAQ

Questions,

answered

The things brands ask before we start. Anything else, just ask.

Still curious?

hello@yourdomain.com
What’s your typical turnaround?
Do you work with small or new brands?
Can we use the content in our own ads?
Who handles styling and locations?
How do payments work?

Get in touch

Let’s create

something

iconic

Open for campaigns, runway coverage and long-term brand partnerships. Every serious brief gets a reply within 48 hours.

Ava Reyes

Fashion designer & creator

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