About
Designer first,
creator second.
I started with a sewing machine and a sketchbook. The camera came later — and it turned out to be the best way to show people how clothes are really made.
(01) — The story
From the
atelier
I trained as a womenswear designer in Lisbon and spent five years behind the scenes — cutting patterns, running fittings and watching beautiful work disappear into lookbooks nobody read.
So I started filming it. The pinning, the second fittings, the fabric that almost didn’t arrive. People didn’t just watch — they asked where to buy, how it was made and when the next drop was coming.
Today I split my time between my own small collections and campaigns for brands I believe in. Same rule for both: show the craft, tell the truth, and make something worth saving.
(02) — Values
What I
stand for
01
Craft over clicks
Every post starts with the work itself. If there’s nothing real to show, there’s nothing to post.
02
Honest by default
I only partner with brands I’d buy from, and every sponsored post is clearly marked. Trust is the whole business.
03
Slow fashion, fast content
Clothes that last, stories that land the same day. Quality in the atelier, speed on the feed.
Have a brand story
worth telling?
Ava Reyes
Fashion designer & creator