Journal
Notes from the
studio
Styling rules, behind-the-scenes and the business side of being a creator — written between fittings.
Styling
The fitting-room rule that changed my feed
If a look doesn’t survive a phone camera in bad light, it doesn’t make the feed. The simple test behind my most-saved outfits.
Business
What brands actually ask for in a media kit
Follower counts get you the email. These five numbers get you the booking — and most creators leave them out.
Runway
Behind SS26: 48 hours backstage
Two shows, one camera and very little sleep. What really happens between the final fitting and the first look on the runway.
Ava Reyes
Fashion designer & creator