Behind SS26: 48 hours backstage

Fashion week looks glamorous from the front row. From backstage it looks like forty people sharing twelve mirrors and one extension cable. I wouldn’t trade it for anything.

Filming without getting in the way

The rule backstage is simple: be small, be fast, be invisible. One camera, one lens, no tripod. Every clip is shot between tasks, never instead of them.

Cut the same night

The recap goes live before the after-party ends. Speed beats polish when the whole industry is scrolling the same hashtag — and the show is still fresh in everyone’s head.