What brands actually ask for in a media kit

After six years of brand calls, I can predict the second question in almost every one. It’s never about follower count. It’s about who those followers are and what they do next.

The five numbers that close a deal

Average reach per post, engagement rate by platform, audience age split, top cities and saves per post. Saves matter more than likes — they’re the closest signal we have to someone planning to buy.

Keep it to one page

A media kit is an invitation, not a report. One page, updated monthly, with a link to three pieces of work that match the brand you’re pitching.